Written by: Kaylee Franklin
I am back today with another beauty brand review, but this brand is one like no other!
On a mission to reimagine what truly effective skincare could look like, Liz Whitman founded Exponent Beauty, the first skincare system that fully preserves active ingredients for peak effectiveness.
Most skincare products have an expiration date that expires well before their labeled date, Exponent, on the other hand, uses a dosing method, which allows the serum to be truly effective each time it’s applied to the skin.
In Episode 137, Lee sat down with Liz to learn more about her journey to becoming the Founder and CEO of Exponent Beauty. Liz also spoke about what it was like growing up in New York City as an only child, building an apparel business with a friend before earning her MBA, working for American Express and Beauty Bar, to building her second startup Manicube, which The Red Door by Elizabeth Arden acquired, to having an aha moment that inspired her to reimagine what truly effective skincare could look like.
If you want to learn more of the aha moments behind the brand, Entrepreneurship and Efficacy is a great episode to tune in to!
Now that we’ve covered the basics, I think it’s safe to get into all the details about Exponent. The system they’ve created comes with a refillable base, refillable powder dispenser, quadruple hyaluronic acid hydrator, and active power refills. The best way to start using Exponent is by purchasing a Starting System. Each system is priced at $166.00 and you choose based on which serum you’d like. When choosing a serum, you can choose one of their active powder refills.
Having the variety of five different active powders is great, especially when you’re using a refillable system like Exponent because it gives you the ability to use one in the morning and a different one at night.
Their five powders are:
Each powder refill is priced at $88 and they all fit and work together perfectly, truly a great system!
It can be a little tricky to explain the assembly process, and luckily for everyone, they’ve created a short video that shows how it works. If I'm being honest, I should have watched it a few times because I realized after the first few uses that I wasn’t getting a full dose, so be sure to check that yourself!
I am currently using the Brightening Boost Vitamin C and it’s my favorite thing to apply after I cleanse my face in the morning! I will definitely be going back to order more, as well as picking up some of the Calm Revival Green Tea Resveratrol, especially with all the cold weather coming soon.
Liz did let us know at the end of her interview that she has some exciting things planned and new products coming in the new year, so I highly recommend going to check out Exponent to be on the lookout for these new items, I know I will!
Want us to review another brand or have any guest suggestions, comments, or questions about Stairway to CEO? Drop us a line here!
We’re back this month to recap the episodes of February! We’ll be covering what we learned from each episode, sharing each guest’s best advice, and giving you a sneak peek into this month of March on the podcast!
Welcome to 2023! We hope everyone has been having a happy new year and we’re excited about what this year has to offer. We’ve officially gone through a whole year of recaps and we’re pumped to do it all again. So, let’s recap the first month of 2023, it was a good one!
Well, we are finally here and have reached the last week of the year, and that brings our final monthly recap: December! It’s been a long 12 months that have also flown by, and it feels incredible to say we’ve released 52 episodes this year with 52 amazing guests who’ve shared their inspiring stories to becoming the CEO of their brand. Thank you to all 52 guests, and here’s our recap of the final four. Happy New Year!
