Episode 194
April 2, 2024

Widening the Wealth Circle for Women

with Allegra Moet Brantley, Founder and CEO of Factora

About this episode

Joining the show today is Allegra Moet Brantley, the Founder and CEO of Factora. This women-led personal finances company is on a mission to lead one million women to $1 million in wealth. Today she shares her journey from building her first company to becoming a salary negotiation coach to leading partnerships and marketing at Financial Gym, where she ultimately came up with the idea to build Factora. Tuning in, you’ll gain insight into the importance of financial transparency, the challenges that can come with fundraising, building a sustainable business while growing a family, and much more. Allegra also has some valuable, go-getting advice for aspiring entrepreneurs, so if you have a business idea that has been nagging at you, you won’t want to miss this episode!

This episode is sponsored by

Exclusive Deals from Our Sponsors:

•   AWESOME CX by Transcom provides high-touch, personalized customer experience services to consumer brands of any size! Email Lee at lee@stairwaytoceo.com to learn more about their award-winning services and Awesome Coffee Chats

In This Episode You’ll Hear About:

•   [02:53] Why transparency is the key to rid conversations about personal wealth of taboo.

•   [05:43] Insight into Allegra’s upbringing across the country, her education, and her first jobs.

•   [16:35] The importance of always negotiating for more and reading contracts thoroughly!

•   [19:45] Lessons from Allegra’s time in the marketing department at Estee Lauder.

•   [21:35] What her first steps into entrepreneurship in 2011 taught her about financial freedom.

•   [30:13] Allegra’s valuable experiences at Financial Gym and the origin story of Factora.

•   [38:29] How Factora has evolved and how The Wealth Circle community has grown.

•   [40:45] Some of the challenges of fundraising, bootstrapping the business from the ground up, combating burnout while raising a family, and how Allegra overcame them.

•   [49:37] Price ranges for Factora’s courses, what they entail, and how you can benefit for life!

•   [53:50] What the future holds for Factora, how they take women from overwhelm to sustainable wealth-building, why this industry is ripe for disruption, and more.

To Find Out More:


The Wealth Circle

6 Figure Savings

Coffee & Coin Podcast

Allegra Moet Brantley on LinkedIn

Allegra Moet Brantley on Instagram

Lee Greene on LinkedIn

Stairway to CEO

Stairway to CEO on Instagram



“It is so nerve-wracking and cathartic to share these numbers we never [talk about]. In the very first call, [Wealth Circle members] are sharing their salary.” [0:04:26]

“When we share resources and investment strategies, it’s such a wealth of knowledge.” [0:05:33]

“[Becoming] a salary negotiation coach – only reemphasized what I was experiencing personally. Now that I’m good at asking for more money [and] getting more money, it doesn’t mean I have more money. Making and keeping [money] are two very different things!” [0:29:02]

“I was more passionate about helping women build wealth than anything else I had touched on in my career. It’s one thing to understand where your income goes. It’s a whole other thing to make a strategy for investing it [and] feel confident enough to do so.” [0:34:25]

“It felt like a sentence would not stop tapping at the base of my neck – ‘Help women build wealth, help women build wealth, help women build wealth,’ all day long.” [0:35:51]

“When you raise funding, and now you have investors involved, and they have a vision too, oftentimes you have to acquiesce and collaborate with that vision. I felt so strongly [about] my own [vision]. I didn’t want to bring in anything to muddy that.” [0:43:57]

“90% of women come to Factora for the stick market portion. They say for the community and the access to additional creative investment ideas.” [0:52:32]

“I don’t want people to hand over their entire financial autonomy because they don’t think they’re smart enough to do it themselves. That is why I think this industry is ripe for disruption.” [0:57:55]

“For aspiring entrepreneurs; if you have an idea that’s banging at the base of your neck, it’s going to create value in this world both for potential customers but also for you and what you are going to learn [through your failures, strifes, and success]. Make like Nike and do it!” [0:58:20]

“Investing is not hard. Investing is not complicated. You are meant to think – that it is. You’re already doing it if you’ve ever utilized a 401k or an IRA. You can do more of it, and I suggest that you do.” [0:59:49]

Read the transcript

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