Episode 87
January 4, 2022

Roles, Raising, and Rae

with Angie Tebbe, Co-Founder and CEO of Rae Wellness

About this episode

Today, Lee is joined by Angie Tebbie, the Co-founder and CEO of Rae Wellness, a modern supplement brand designed to nourish your body and mind to help you feel your best and shine from inside. Angie shares with us her journey from growing up in a holistic household, to working at Target for 13 years, how her background in merchandising helped her build a business model around scale, and the challenges she’s faced while fundraising.

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In This Episode You’ll Hear About:

  • What is was like growing up in a holistic household, having a thirst for knowledge and dreaming
  • How having the thirst for knowledge led to her getting three different degrees and starting her career at Microsoft
  • What she learned in her time at Target in her many different roles and how that taught her how to scale her business
  • What led her to creating Rae and collaborating early on with Target
  • How the name Rae came to be for the brand and why she was so against it at first but realized it was actually the perfect name
  • What she's learned from fundraising and where she sees Rae going in the future years to come

To Find Out More:



“Target is one of the most incredible companies from a leadership perspective. What that means is there is so much inherent focus on the human, as well as the business, and they're really, really balanced in their approach.”

“Prioritization and discipline are my biggest challenges. You can do ten things okay, or you can do three things exceptionally well and get them over the finish line and execute really well.”

“Once your life becomes more full, you're almost pushed into a place of prioritization and discipline and kind of reassessing that list.”

“I just kept saying, I don't know where I'm going. And I don't know what I'm doing, but I believe for the first time, and maybe forever,  I figured out my why, and that is personally and professionally needing to chase wellbeing. Not only for myself, but for a lot of women that I knew felt the same way.”

“I had an idea and I was really heads down in pursuit of figuring it out and seeing how big it could be, but for me to impact lives and to make a viable business model with unit economics and all of those things, I knew I had to build the business model around scale so that I could get that amazing product at the price that I know so many, so many women deserve.’

“I wanted to create a brand that helped women realize wellness doesn't have to be a full-time job. It doesn't have to be expensive and it should be for everyone.”

“I do believe some of it is serendipity and luck and, if you want to call it manifesting or whatever it is for you, but I also worked my tail off to find that manufacturer. I would say it's intertwined.”

“There are tremendous barriers to scale and it's really hard to scale and especially to get into retail right now. So the more you can, go fewer, deeper, bigger, and have a collaborative conversation.” 

“As an entrepreneur, it's our job to bring things to the world that don't exist.” 

“Part of raising capital is finding your pocket of people that support what you do and getting one person to bet on you. That starts the domino effect with momentum.”

“It is so important to live your truth and be yourself.”

“​​Take how long you think it's going to take, figure out how long you think it's going to take. And don't two exit five exit, because that's really how long it takes to get the confirmation or to figure out the system to do that or the process. For all those reasons, it's the belief that it will all work out, but the patience to get there is really, really hard. And I'm constantly learning that. So you're not alone if you're really struggling with your own patience level.”

Read the transcript

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