Episode 118
August 9, 2022

Reflections and Resets

with Lisa Odenweller, Founder and CEO of Kroma Wellness

About this episode

Lisa Odenweller joins the show today to chat about her journey to becoming the Founder and CEO of Kroma Wellness, a premium functional health and superfood company on a mission to simplify nutritional wellbeing. In this episode, Lisa shares with us her journey from growing up in Colorado, to working at Nestle right out of college, to working in the software industry, to starting an interior design business, which led to some soul searching and discovering her true passion for health and wellness. We talk about her struggle to allow others to support and show up for her, overcoming negative self-talk, and how she raised over $5.5 million from investors like Gwyneth Paltrow, Jessica Seinfeld, and Amy Schumer.

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In This Episode You’ll Hear About:

  • (1:08) More about Kroma Wellness, a nutrient-rich delicious product, and effortless programs such as the one and five-day resets Kroma helps you form healthier habits, generating real results from the inside.
  • (2:40) What it was like growing up in Colorado as a military brat with divorced parents, where she learned how to be independent, starting at a very young age
  • (11:45) What her college experience was like doing Semester at Sea, some of her first jobs post-grad, and how she ended up working at Nestle in the Food Service Division, based in the Bay Area, to moving to the software industry
  • (25:00) How she took a year off from working to learn about herself and what she wanted to do 
  • (28:00) How going to entrepreneurial classes inspired her to start her first wellness company, Beaming, but with being an early leader and entrepreneur, she decided to exit
  • (41:57) The advice she has for those who feel like they’re at the end of their entrepreneurship journey and how to keep going forward
  • (48:30) Some of the challenges she learned in fundraising for Kroma, taking what she learned from Beaming
  • (1:06:00) The final advice she has for aspiring entrepreneurs and what’s next for Kroma

To Find Out More:



“I think a lot of my entrepreneurial side came from being in the car with my dad listening to him on phone calls.”

“The only person you can count on is you.”

“You have to allow other people to show up for you.”

“At any moment in our life, when things don't turn out as we hope, those are the opportunities to learn and grow.”

“I had this inner anxiety of always kind of knowing I was supposed to have a bigger impact in the world.”

“I think often when we stop forcing and we stop doing, when we’re in the silence is when you get the biggest clarity in life.”

“By losing a brand that I loved so much, it became my greatest teacher and it also helped me become the leader that I am today.”

“So it's very much designed for people to really listen to their bodies and become more in touch.”

“What we’re more interested in is what happens afterward, because I think that's where real transformation happens”

“You have to be willing to risk it all, and you have to be willing to have the confidence in yourself that you are the person to bring your idea to life and have a conviction so strong that nothing's gonna stop you.”

Read the transcript

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