Episode 141
January 17, 2023

Mission and Nutrition

with Tero Isokauppila, Founder and CEO of Four Sigmatic

About this episode

Today, Lee is joined by Tero Isokauppila, the Founder and CEO of Four Sigmatic. In this episode, Tero talks about his first business attempts that failed, how he began a women's clothing line in Vietnam and progressed to online marketing for a tech company in Switzerland until he realized how coffee and mushrooms were underutilized. He shares how having a vision and mission helped him find a purpose in life, which is to help people elevate their health and wellness, and how this sparked the idea of starting Four Sigmatic.

This episode is sponsored by

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In This Episode You’ll Hear About:

  • (01:05) - More about Four Sigmatic, creating crash-free coffee, almost unbelievable plant protein, and other elevated essentials using rigorously tested mushrooms to deliver mental and physical benefits in a safe, authentic, and delicious way. 
  • (07:13) - Tero talks about his older engineer brother and the characteristics that set them apart from one another
  • (08:53) - He shares the inspiration behind his move to the United States as well as his feelings regarding his time spent learning at Cornell
  • (12:08) - How to find your mission and understand its significance
  • (18:45) - He shares the beginning phases of Four Sigmatic and the source of its inspiration
  • (23:22) - What he thinks is the key to maintaining a healthy balance between having fun and being preoccupied when starting a business
  • (28:14) - He shares the advantages of working with a remote team, as well as the strategies for leading such a team
  • (34:48) - The original concepts that contributed to Four Sigmatic's success
  • (40:21) - Why he values the innate desire to lead, create, and construct, and why he thinks that doing this will make it easier for beginners to handle business challenges
  • (42:08) - What he believes the significance of a natural drive skillset in contrast to a leadership skill set is and how that can be acquired through training
  • (46:55) - Tero’s advice for entrepreneurs and what’s next for Four Sigmatic

To Find Out More:

https://us.foursigmatic.com/

Quotes:

“Planning is essential, but plans are useless.”

"The more you advance in your career, the more you realize that beliefs and personality traits limit you or help you.”

“But maybe, more importantly, being yourself in that journey is pretty important and vulnerability to admit your flaws, but then not be too harsh on yourself about those.”

“As you achieve product-market fit, initial traction in one way or the other, you build enough skills, it becomes more about beliefs and personal traits that are very much the backbone of leadership."

“There's what I describe as the shadow is something about you that you think is true, but you don't want it to be true.”

“Every person has a part of us that we think we are, but we don't want to be.”

“I think the cool thing about coffee is that it's a bitter drink that people enjoy.”

“It’s great when you finally have consumers who buy products and are happy, but there's something about that. It's almost like your firstborn child or something like the Marvel. You have no clue what you're doing, but there's a Marvel period that made it exciting.”

Read the transcript

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