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In This Episode, You’ll Hear About:

• [03:21] Allie’s upbringing in suburban Philadelphia and her early pursuits of independence.
• [08:58] What a childhood health scare taught her about the fear that clouds optimal health.
• [12:33] Insight into her formative roles in investment banking. 
• [17:37] How Allie came to realize that she wanted to “build something” as a founder.
• [29:41] Personal struggles with her health that gave her the idea for Veracity.
• [32:13] Some of the holistic wellness products and services that Veracity offers.
• [39:10] The highs and lows of launching a business and raising capital!
• [45:09] Exciting innovations that you can expect from Veracity in the future.

To Find Out More:

Veracity

Allie Egan on LinkedIn

Allie Egan on Instagram

Lee Greene on LinkedIn

Stairway to CEO

Stairway to CEO on Instagram

AWESOME CX by Transcom

Quotes:

“I wanted to work. I wanted to make my own money. I wanted to have that independence [from very early on].”  [0:07:03]

“That [childhood health scare] experience has taught me how so many people think about their health. Instead of being proactive and [thinking] ‘What could be going on in my body? How can I make it better?’, how they think about optimal health is clouded in fear.” [0:11:20]

“I feel fortunate that I ended up getting interviews at [L Catterton], which is 100% exclusively focused on consumer retail. I didn’t know if I’d love [investment banking], but what I ended up loving was the consumer retail world.” [0:15:09]

“Like a lot of folks, I had been on this path of ‘This is the paved path. Keep going that way.’ [I liked what I was doing], but I really started to soul search and think about: what could I be uniquely good at? What could I bring to the table?” [0:17:53]

“Part of what you’re doing in building a company is being the conductor of all these things, whether it’s ideas, expertise, products, or people.”  [0:18:30]

“If you knew everything you were going to learn [as an entrepreneur], you’d probably make different decisions!” [0:21:59]

“Here I was, someone that worked in skincare, was seeking a doctor, and not only did I not have the tools to solve my aesthetic issue, but I also didn’t have this important information about my underlying health.”  [0:31:07]

“One piece of advice I always like to give to [entrepreneurs] is to try to talk about your ideas early and often, even when they’re not perfectly formed.” [0:39:36]

“Raising capital is always hard. It is such a slog. I listened to the founder of Coinbase, [who said]: a successful fundraise is 9 out of 10 people telling you no. And that’s in really good times!” [0:42:03]

“Being an entrepreneur is like, every day, either getting an acceptance or a rejection letter from your favorite college, but getting both accepted and rejected multiple times a day, every single day. Dealing with that elation down to the dumps is something that has become the norm.” [0:43:03]