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In This Episode You’ll Hear About:  

• [03:25] How her upbringing and the dynamics in her family formed the foundation for her desire to become a businesswoman.
• [12:01] Her educational journey and the origin story of her 15-year corporate career.
• [16:54] Why building relationships is the key to entrepreneurial success. 
• [18:24] Invaluable lessons that she learned during her time working at Nike and Hurley, and the factors that enabled her to progress up the ranks very quickly. 
• [21:40] Two pivotal moments in her career that were foundational to the founding of WeNatal. 
• [24:48] The tragic personal experience that was the impetus for the founding of WeNatal.
• [28:38] Statistics that highlight the extent of the fertility crisis that is being experienced across the world. 
• [32:50] The educational mission of WeNatal that complements their vitamin supplement products. 
• [38:55] The convenience and sustainability elements that make WeNatal stand out. 
• [44:01] The highs and lows that WeNatal has experienced in the past 11 months and what the future holds.

To Find Out More:

WeNatal

Ronit Menashe on LinkedIn

Lee Greene on LinkedIn

Stairway to CEO

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Quotes: 

“They say, ‘Don’t put all your eggs in one basket,’ but I actually say, ‘Put all your eggs in one basket.’ Or maybe two or three if you want that extra insurance.” [0:16:09]

“When we think now of WeNatal…and why it’s been so successful organically, it’s really because of the power of the relationships I have built throughout my life.”  [0:17:30]

“Just build relationships because you never know how these people around you will be able to add value to your life at some point.” [0:17:52]

“You have to ask for what you want in your career.”  [0:20:49]

“The role that was probably the most pivotal in giving me the foundation to launch WeNatal was when I worked with Dr. Mark Hyman.” [0:23:04]

“My biggest learning from the Dr. Hyman experience was the importance of education and content when it comes to connecting with consumers.” [0:24:03]

“50% of miscarriages happen because of sperm quality.”  [0:26:12]

“With antioxidants you can really reverse the effects of the everyday stress that damages sperm.”  [0:26:34]

“There is a huge fertility crisis going on…one out of five couples are having trouble conceiving in the first year. 1 out of4 women are having miscarriages. And then on the men's side of things specifically, sperm counts are on the decline.”  [0:28:39]

“A man today has 50% less sperm than their grandfather.”  [0:29:02]

“Our company goes beyond just the supplement. We are really there to empower people with education.”   [0:32:50]

“Relationships are everything.”  [0:51:02]

“Do what you love and it will never feel like work.”  [0:52:32]