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In This Episode You’ll Hear About: 

• [03:01] What her upbringing was like in a family of doctors. 
• [08:56] Factors that made her realize she didn’t want to pursue a career in the corporate world.
• [14:42] The hobby that turned into her first entrepreneurial venture and her experience of doing her MBA at Stanford Business School. 
• [18:49] How she found her way into the beauty industry.
• [25:50] The discoveries that Allison made when she put her researcher hat on after finding her first grey hair, and how these led to the founding of Arey. 
• [28:34] How Arey products enhance scalp health, the “inside-out, outside-in” approach they have adopted, and the people who will benefit from their products.
• [34:44] The mindset shift around grey hair that she hopes will become commonplace in the future. 
• [40:04] Challenges and successes that she has experienced on her journey with Arey.
• [46:20] Her advice for how to approach capital raising (hint: relationship building is key!).
• [50:29] What the future holds for Arey. 

To Find Out More:

Arey

Allison Conrad on LinkedIn

Lee Greene on LinkedIn

Evermill

Equipt

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Quotes:

“I dabbled in the types of things that all kids do but didn’t really fully understand entrepreneurship, or that it was a path I could take, until years post-college. It wasn’t something embedded in me as a child.”  [0:07:13]

“There’s one gene that causes gray hair that scientists have identified. It counts for about 30%.”  [26:35]

“If genes are only accounting for about 30%, what are the other factors causing gray hair? A lot of it is attributed to oxidative stress and things that are lacking in people's diets.” [0:28:34]

“The scalp ages six times faster than the face, and we’re not doing enough for our scalp health and helping to slow that aging process. I really think the future of haircare is how skincare was ten years ago.”  [0:29:46]

“We’re seeing more research and interest in gray hair as more a sign from the body of things that are lacking, not necessarily this inevitable thing we just have to deal with.”  [0:31:00]

“We are helping people to feel better, have more confidence, potentially get less cancer from the toxic chemicals they could be using.”  [0:31:40]

“It’s an ‘inside-out, outside-in’ approach.”  [0:32:24]

“We’re trying to meet people in their lives and in their habits which makes this something that they can easily add to their routine.” — Allison Conrad [0:33:49]

“Some people can see up to 80% repigmentation and it takes a minute. It takes three to four months to start seeing results and we see the best results coming in at six months to a year.”  [0:35:44]

“We want people to embrace gray a little bit more.”  [0:39:09]

“Make sure you get a warm intro. Find somebody who knows somebody. Do your research; know if they invest in your category, in your space, [and] in the stage that you’re in. You can set yourself up for more success that way.”  [0:46:22]