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“I look at every single grocery store product on the shelf and I think about what the stairway was to get there.”
“I would go as far to say that I could not have built French Squirrel to what it is today without being at Erewhon.”
“I always knew I wanted to start my own business when I started my French Squirrel Instagram, but I didn't know what the product was.”
“I would make these protein bites, that I would bring to work as my work snack, and I would always eat them behind my computer at my desk around like three or four with my cappuccino.”
“When looking at the data, looking at the sales, people like when something looks homemade.”
“People like to see what they're eating and they want to know that it was made with love and made in a small batch, not on a machine.’
“Sometimes dates on their own can be a little freaky for some people. They don't like the texture or it's too sweet, but when you balance it out with the unsweetened chocolate and the nut butter and the salt, I think it makes it more appealing.”
“I was trying to satisfy my chocolate craving in the afternoon, but without the sugar."
“There's not a day that goes by where there isn't something I have to fix or resolve.”
“I want the company to be successful and I know it will be successful, but I'm not planning on blowing up, I just want to take it slow.”
“Just start an actionable start, instead of talk, which is the talk is great, but who's actually doing?
Try it. And if it fails, but I don't even like the word fail, because if you learned from it, it's not a failure.”
“If you learned from it, it's not a failure.”