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In This Episode You’ll Hear About:
• [01:05] Francisco Pergola’s childhood, studies, and career before co-founding Cheddies Crackers.
• [09:23] The inception and development of the Cheddies Crackers concept.
• [13:48] Researching what patients needed with nutritionists and testing the concept in hospitals.
• [20:14] Taking the product to market, finding a big break, and getting stocked at H-E-B.
• [31:09] Navigating fearlessness as an entrepreneur and asking for forgiveness rather than permission.
• [40:10] The ratio of challenge to celebration on the journey and weighing up the benefits along the way.
• [48:55] Francisco reflects on the early days of the business and what he would recommend others do differently.
• [53:07] Background on the cracker industry in the USA and Nabisco.
To Find Out More:
“I’d go in and talk to their patients and just listen to what they needed which is something that, in the medical industry, not many people do.” [0:14:07]
“When we go into the clinics, the easiest selling point for us was familiarity and approachability.” [0:18:14]
“[It] was near and dear to our hearts when we started Cheddies — it’s a snack; it’s meant to be fun; it just so happens to be better for you.” [0:19:38]
“I tell people all the time, just ask for forgiveness later.” [0:21:12]
“I don’t like having limits on what I can and cannot do, because you only live once, so why not try to do as many things as you can?” [0:38:38]
“95% of what we have done and dealt with have been challenges and like 5% have been celebratory moments.” [0:40:10]
“The good is always at the end, somewhere, somehow.” [0:40:36]
“There are going to be moments where you seek answers, you seek help from others, and the truth is, it’s your journey, and they are your answers to figure out.” [0:47:37]
“I think taking on debt at an early stage is an effective tool.” [0:48:57]