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In This Episode You’ll Hear About:

• Her life growing up with entrepreneurial parents in San Francisco with dreams of becoming a rower in college
• How her time at Wharton business school wasn’t fulfilling so she changed her major to study liberal arts and history 
• How her time working for a natural foods company taught her a lot about creating products and gave her skills she now uses to build Copina Co
• Her experience starting her own blog to learn marketing in a different way and to talk about her struggles and passions and how it eventually led to the creation of Copina Co
• How struggling with cystic acne led her to search for a better remedy with healthy, natural ingredients over antibiotics and toxins
• How being plant based herself, she struggled finding a collagen supplement which led to many months of research and product sampling
• Why she chose the name Copina Co, the mission behind it and the importance of being a community cenetred brand
• The struggles she faced in launching three weeks prior to the pandemic and was forced to become a DTC company but now sells in Erewhon and Urban Outfitters 
• The exciting plans coming in the new year with Copina Co 

To Find Out More:

https://copinaco.com/ 

Use code: stairway15 to get 15% off your order!

Quotes:

“I like to be someone who chooses the road, not taken.”

“It's a real spiral that people don't realize that stress, digestive, health, skin health, all of these things are linked. We don't talk about these things. Mind and body are inextricably linked."

“I realized that I had to change how I looked at my own health, how I looked at beauty, it wasn't about just getting clear skin, it was about chasing optimal health for me.” 

“It's really helpful to be really specific when you're starting a company, and to have a laser focus on something and I've always been focused on sustainability.”
“Our products use plant botanicals that are high in certain vitamins and amino acids that help your body make more of its own collagen. It's about supporting your body's own natural collagen production.”

“I've always focused on growing Copina Co organically, but very much community centered.”

“I've realized in running my business that doing is not the same thing as getting things done.”

“First thing in the morning, I do the big project. I do the thing I don't want to do. I do the hardest thing. And that's how I keep getting stuff done.”

“I always advise people, especially if they're starting new, if you can, stay in your job no matter what, because I actually think that there's so much more pressure if you don't have any other income streams coming in, to absolutely get something done.”

“I think that it's important that at the end of the day, build your brand and tell your story.”

“There is always a blue ocean. There's always room for an uncrowded white space where something is drastically needed.”

“Stay true to yourself and think about how you can bring joy to others, but also bring joy to yourself. Do something when it's right, but also ask yourself ‘why’ instead of just following the crowd.”