Episode 50
April 20, 2021

Better Days with Sunday

with Coulter Lewis, Founder and CEO of Sunday

About this episode

Based in Boulder, Colorado, Sunday is a subscription lawn care service that provides nutrient plans and products for a beautiful, lush, nontoxic lawn that's better for people, pets, and the planet. Using detailed climate, soil, and satellite data, Sunday is able to customize your very own personal lawn care plan and deliver the nutrients your lawn needs straight to your door. In this episode, Sunday’s Founder and CEO, Coulter Lewis, shares with us his entrepreneurial journey from growing up fixing bikes and restoring vintage race cars, to working at a global design firm called IDEO, where he learned the power of storytelling, to starting Quinn Foods with his wife, where he realized his true passion for agriculture and the environment, sparking the idea to create Sunday. He shares with us his advice for hiring a great team, how he tested the concept for Sunday, and how he raised over 29 million dollars from top investors, such as Sequoia and Forerunner.

This episode is sponsored by

In This Episode You’ll Hear About:

  • How having a love for building things was evident from an early age and continues to be a strong part of who Coulter is and the kind of entrepreneur he is
  • Why his time at Cornell studying mechanical engineering became a great foundation for learning how to understand something and how to characterize it and see how it works, which is helpful now with plant science
  • How his time building parts for high end cars, interning in photography, and working with a design agency taught him valuable lessons and also gave him even more experience as an entrepreneur
  • How Coulter and his wife founded Quinn Foods, built it for ten years, with his wife still leading that successfully in the snack industry
  • What led to his discovery that there is a much needed upgrade for healthy lawn care options, why this would be impacting, and what he was going to do about it
  • How he used surveys and conversations with homeowners and potential buyers to learn what the needs were, how they could meet those needs, and what was effective in marketing, pricing, etc
  • What fundraising was like and how unique his experience was with some great funds that have been a huge asset to Sunday
  • What Coulter has learned as a leader, what advice he shares with others starting a business, and what is next for Sunday

To Find Out More:



"For me, it's about making things, and that stream is continuous from when I was old enough to use my hands all the way till now. And so that's the kind of entrepreneur I am.”

“When you have an entire team all feeling passion for something and all wanting to succeed at the same level, and there's that shared motivation, that's an unstoppable force.”

“I think one of the fundamental things I learned is that your confidence drives confidence in people you're with, and it's a slippery slope. Once you start to lose that and display your lack of comfort and confidence, that spreads like fire.”

“Our backyards are actually our third largest crop by land area. There's 40 million acres of yards. So it's tied with wheat. And that's ten times more than all the organic farms combined. So if you're thinking about the impact on agricultural scale, this is a huge piece of it.” 

“When you look at the kind of cultural practices on lawn care and property care, there's so far out of date. A managed law in the US gets something like five times more pesticides per acre than an industrial farm.”

“No matter what, Sunday what's going to happen, and we were going to fight for it and find the people that believed in it and just keep going and make it work.”

“I would say prepare for it to be difficult. Something I tell not every employee because I think might scare everybody off, but everybody comes in at a higher level, is that there's going to be times where the smartest move is to quit and we're not going to. We're going to keep going.” 

Read the transcript

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