Episode 81
November 23, 2021

Basking in Purpose

with Mike Huffstetler, Founder and CEO of Bask

About this episode

Joining me today is Mike Huffstetler, the Founder and CEO of Bask, lightweight, non oily, easy to apply sunscreen that feels good on your skin and is better for you and the environment. Listen to hear his journey about his struggle in trying to figure out what he wanted to do, why people don't like wearing sunscreen, how he overcame stage fright and why he's on a mission to end skin cancer.

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In This Episode You’ll Hear About:

  • What is was like growing up in Maryland as one of five siblings
  • What his experience was like interning at the White House
  • How moving to Boston with a new tech startup shifted his career path 
  • How being passionate about people and working in the startup world gave him the passion for being a “wantrepreneur”
  • How losing his uncle to skin cancer raised his awareness of the disease and increased his mindfulness of wearing sunscreen
  • How starting his sunscreen nonprofit, Skin Protection Foundation gave him the idea for starting Bask
  • Where Bask is now just 7 months after launching and what they have planned for the future

To Find Out More:


Want the Inside Scoop?:

  • Text Lee at 310-510-6044


“I just love people, and that's kind of always been a constant throughout my life.”

“I never knew what I wanted to do growing up.  I was really jealous of those kids that had this profound sense of what they were going to be when they grow up. What I did know was that I wanted to do something impactful, something important.”

“Life doesn't slow down because you're trying to accomplish something with your startup. So you have to deal with all these things when you're the only one who's there to deal with your company. There's something unforgiving about it.”

“I've got a spreadsheet that I'm adding to daily of new business ideas, and it's just something that I have always wanted to do, be an entrepreneur.”

“When I tell people about the starting Bask was, I really kind of stumbled into it.”

“In talking with those entrepreneurs, I just became fascinated with the idea of DTC, and challenger versus incumbent brands, previously assumed to be entrenched categories.”

“One of the things that always stood out to me was skin cancer is the most diagnosed cancer in the United States, more so than every other cancer combined. Despite the fact that it is easily objectively, the most preventable”

“I thought, why can't we build a better-for-you sunscreen that's wrapped in a beautiful brand that's purposeful and intentional, and really appeals to Millennials and Gen Z, and talk about sun care differently in a way that gets people excited about it and then use those proceeds to fund the non-profit”

“We want to end skin cancer. If we build a company that makes it enjoyable and fun to wear sunscreen as opposed to being a chore, we can get sunscreen into so many more people's hands.”

“The thing that we knew was that Bask could not have oxybenzone or octinoxate, there's only 14 active ingredients that you're legally allowed to use in the United States, and those two are used in 80% plus of sunscreen.”

“We want you to be out in the sun, but to do it safely.”

“One of the crazy things about starting your own company is that you are going to do things that you have never done before. Basically every single day, you have to like completely learn something new and then master it because the future of your organization depends on it.”

“It's really frustrating to get the no’s, but you have to be willing to deal with the no’s.”

“Trust in yourself and just do it. There's never a good time, and if you keep waiting for that perfect time, your window will close. So do it. I encourage anybody to make a bet on themselves”

Read the transcript

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