Episode 78
November 2, 2021

As Good as Gold

with Trinity Mouzon Wofford, Co-Founder and CEO of Golde

About this episode

Trinity Mouzon Wofford is the Co-Founder and CEO of Golde, a Brooklyn born health and wellness brand powered by superfoods that's on a mission to make wellness accessible, easy and fun for the next generation. In this episode, Trinity shares with us her entrepreneurial journey from growing up with a single parent who struggled with an autoimmune disease, to attending NYU with aspirations to become a doctor, to working in marketing at a tech startup, to moving back home to bootstrap and build Golde. She talks with us about her passion for holistic healing, the two reasons why she believes founders fail, and how she became the youngest Black woman to sell her line at Sephora.

This episode is sponsored by

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In This Episode You’ll Hear About:

  • What it was like growing up in upstate New York with dreams of becoming a doctor
  • How growing up with a single parent that had an autoimmune disease led her to a passion of holistic wellness
  • How always having a sense of fire within her led her to building Golde
  • How always having a passion for holistic wellness sparked the idea for creating a superfood brand
  • Her advice for young entrepreneurs and how staying focused on the business and their why is the most important thing to lean into
  • The lessons she's learned in being a young entrepreneur and getting the opportunity to work with a big retailer
  • What it was like being a running Golde during the pandemic and how it acted as a way for the business to grow and thrive

To Find Out More:

Golde.co

Want the Inside Scoop?:

  • Text me at 310-510-6044

Quotes:

“The pivotal moment for me was when my mom started seeing a holistic wellness doctor and I saw the improvements in her health. It made me want to go to medical school to practice medicine through the lens of holistic care.” 

“People are born naturally to either lean into or not into leadership positions, there's a lot of that that just comes intrinsically from your risk tolerance, and the desire to do things your way.”

“There are people in the world that are meant to go out and start businesses, and there are also people in the world who are meant to be the critical foundational systems in those businesses.” 

“I was really centered on this idea of like, how can we take on this space of wellness? Which so many people feel like it is not for them, how can we make it easy and approachable, and most importantly fun, because you're taking care of yourself.”

“The ability to see those things and jump at them, even if in the moment they're extremely painful. That's what helps you get from A to B.” 

“There's only two ways that your business fails: it's because you run out of money or because you give up. As long as you don't run out of money, the only thing you have to worry about is just not giving up, just keep going.”

“90% of the investors in Golde are women of underrepresented minorities. And I think it speaks a lot to who our story resonates with.”

“When you serve as the team lead for the company, and you're thinking about who's going  where, how you're developing them, who needs to get swapped out where, you are acting in the interest of the company, not you.”


“Number one, know when you're lucky, and number two, know your why. If you have those two down, you'll figure it out.”

Read the transcript

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